I will never understand why this didn't get the attention it deserved

To Shawol, stay strong😢🙏🙏 especially those bias Jonghyun 😭😭😭

I remember SHINee made a commentary about filming this mv. Minho was complaining about how for the first time in his life, he felt so short because these girls (models) were so tall. And then Jonghyun was like, "How do you think I feel this whole time, huh?". It was hilarious 😆

“1 of 1” is almost 6 years old and i still think no one in kpop did retro concept better than shinee

kpop is incomplete without shinee

for new fans: onew: main vocal/leader jonghyun: main vocal taemin: main vocal/maknae key: main vocal minho: main vocal we are called shawols, it’s short for shinee world • they debuted may 25th 2008 and their debut song was “replay” • all 5 members have solo work. taemin: ace- the 1st mini album (2015) press it (2016) move (2017) want (2019) jonghyun: base- the 1st mini album (2015) story op. 1 & 2 (2015, 2017) she is (2016) poet | artist (2018) key: face (2018) i wanna be - 1st repackaged album (2019) onew: voice - the 1st mini album (2018) minho: i’m home (single) (2019) • jonghyun was one of the first artist in his company to have almost complete control over his creative direction and music. • most members have done some acting, most noteworthy: minho: to the beautiful you (2012) because it’s the first time (2015) drinking solo (cameo) (2016) hwarang: poet warrior youth (2016) key: drinking solo (2016) the guardians (2017) onew: descendants of the sun (2016) (love this show) taemin: final life: even if you disappear tomorrow (2017) (most of their acting work can be seen on the app viki for free) • jonghyun wasn’t an actor but he hosted his own radio show called blue night from 2014 to 2017. • shinee has one of the most diverse and impressive discography in their industry, they have 7 official studio albums and 5 official japanese albums. korean albums: the shinee world (2008) lucifer (2010) dream girl - misconceptions of you (2013) why so serious- misconceptions of me (2013) odd (2015) 1 of 1 (2016) the story of light (2018) japanese albums: the first (2011) boys meet u (2013) im your boy (2014) dxdxd (2016) five (2017) they have been nominated for various awards and jonghyun and taemin have gotten music banks number 1 song each respectively. they have done a lot for their community, key himself alone donated to a charity right before enlisting in 2019. there’s so much that i left out but i just wanted to lay down some basics and facts about our beloved 5 boys. if you’re new to the fandom i welcome you with warm arms and i am happy you’re here. please be good to our 5 amazing artists. they deserve all the support and love. welcome to the shinee world

i just realized why jonghyun was always in the middle and being the center of the group. This guy was really something. He has this aura to catch audience's eyes with his charming smile and poses. He reaaally knows how to pose, act cool, and smile in front of the camera. Oh gosh i miss him so much.

2023 and this never gets old! Jonghyun's memories with shinee is always cherished!

can't believe SHINee invented the 90's.

1 OF 1? DID YOU MEAN THE BEST CONCEPT EVER IN THE WHOLE ENTIRETY OF EXISTENCE?

지금 봐도 촌스러움 1도 없는 트렌디함.... 새삼 너무 좋고 종현이 많이 보고싶다

It's 2022 and still 10f1 really a masterpiece song

This seriously gives me 90’s boyband crush vibes

*SHINee has a song for your every mood*

onew vocals onew visual onew sitting onew smiling onew

we talking about the KINGS OF KPOP

Seeing how Jonghyun smiles in this video as he passionately sings...if only he could’ve stayed smiling forever. He’s left behind a legacy. It’s a heart breaking day for all of his fans and loved ones, but at least we don’t have to worry about him suffering behind closed doors anymore. We love you, Jonghyun. We always will.

are u sad? tired? bored? happy? listen to 1 of 1! it cures everything!!!!

This is one of the best songs ever made. The concept and styling is timeless, the vocals are flawless, and the dancing is so crisp with their individual personalities woven throughout. The touch of Jonghyun’s hand, the subtle glances with Key, Taemin’s part at 1:36, whispering in Onew’s ear, Minho in the dance break at the end AHHHHHHHHHHHHH! The impact of these men is unreal. They’re are beyond talented, and make the most perfect group. Everyone in this video is so beautiful and I’ll be dancing to this song forever.

jonghyun screaming YOU'RE MY BABYYYY makes me so happy

Jonghyun you'll always be one of one to me

Groups coming back with retro vibes in 2020. SHINee was really ahead.

여기는 현재 2023년 입니다만, 여전히 샤이니는 반짝반짝 빛나고 있고요, 여전히 잘생기고 여전히 노래도 잘 부릅답니다. 새로운 노래와 앨범이 나올때마다, 참신하고 대중성과 예술성을 겸비한 모습으로 대중을 놀라게 하는데요, 1 of 1도 역시 지금 들어도 계속 좋은 노래네요! 아니, 이런 장르와 컨셉, 샤이니가 아니면 누가합니꽈!!!??? 샤이니 만만세, 평샤기원!

This mv went from 16mill to 18m in just 6 months, let's boost this up even more

rip jonghyun.. we will all miss you

1:17 *_Replay, replay, replay_* FUCK THEY'RE REFERRING TO THEIR FIRST SONG MY FEELS

I'm an 80s baby and it's wild how well this song recreates that early 90s sound of my childhood without adding anything extra... It's authentically 90s in the best way. I came back to this song today because I heard it playing at my local boba shop the other day and got it stuck in my head again!

immortal song

this mv deserve more views😘😘

Heaven gained another angel today. I hope you are finally happy wherever you are Jonghyun, you will forever be singing in our hearts

이 노래와 컨셉, 스타일 모두 시대를 너무 앞서갔다…. 너무 세련됐는데 심지어 귀엽다고 ㅠㅠㅠㅠㅠㅠㅠㅠㅠ 색감 미쳤네 진짜..

THE REAL RETRO CONCEPT!

shinee were ahead of their times

Jonghyun. R.I.P😭 You used to be a star that sparkles on stage. Now you are a bright star that sparkles in the sky😔You were such a cheerful and kind person. It's a pity that you can not return. I love you😢

This song freakin slaaaaapppps. It deserves so much more love. For real 👏🏼

이게 대체 어떻게 6년전 뮤비냐... 겁나 트렌디해

jonghyun, you're my 1 of 1.

When SM spends all their money on EXO's music videos so Shinee just dances in front of a white screen

The suits & the way they're vibing in them is IT Jonghyun is something else in this video oml

modern kpop will never compare to shinee ever, so under appreciated

Who cares about the views? I applaud Shinee for doing something different when the Kpop industry is over saturated with the same music. In the long run these are the types of songs people will remember 💕

And just like that my life has been turned upside down. My first ever Kpop bias. Gone. Jonghyun, words cannot describe how much you will be missed by the Kpop community, especially myself. You made me smile more times than I can count and I just wish that if you could have just smiled once more how differently this night could have turned out to be. Well, you're where you belong now anyway...with the angels. and I know we will still be able to hear your angelic voice if not even better than before. You meant so much to me and millions of other people and I just hope you know that your energy will live on for the many years to come. My heart goes out to Jonghyun's family, friends, SHINee and most definitely the rest of us Shawols. We don't have to suffer alone. If you need someone to talk to, I'm here, reach out to other Shawols too. We lost a beautiful soul but I know together with SHINee we will still stand brave. I've had to reread this several times because what good is it when you can't see through a mass of tears?... Fly high 김종현. 사랑합니다 ~A Shawol

One of my favourite Shinee songs 💙

17 Million views??? ONLY??? This deserves so much more views come on people!

**attractive people everywhere for 3 minutes and 26 seconds intensifies**

SHINee doesn't have a concept. SHINee IS THE CONCEPT. STAY STRONG SHAWOLS, OUR JINKI WILL COMEBACK SOON !

1of1 이 안 떴다고 생각하시는 것 멈춰주세용..! 뮤비 조회수와 상관 없이 음원차트 성적, 음악방송 성적 모두 좋았던 노래입니다!

Few days ago I saw a tweet about that if there was any kpop album which deserves Grammys and that would be '1 of 1' by SHINee. I mean wheres the lie tho, it would be definitely '1 of 1"

i don't think sm promoted this comeback very well :/

Shinee is the only Korean boyband that I can recognise the face and voice of each of its members.

2023년에도 여전히 세련.....

I love love love this song, styling, and MV. Everything about this comeback was ahead of its time.

Funny how everybody now is doing retro concept. Shinee was again in the future like Always

Jonghyun looks TOO HANDSOME here. 🥺♥️

ngl, I really like Key in this era. He slayed that bowl cut.. I've been streaming shinee's mv, they need to comeback and save the world

모델분들 얼굴이 특유의 분위기를 살려주는 느낌도 나는거같음…모든게 세련됐음….

This is totally 90s. I love it.

Aren't they literally the best kpop boy group out there today? It's understandable that they aren't as popular as they used to be back when kpop wasn't all overused boring American pop music and new groups with literally the same old concepts. Shinee have always been so original and yes that's a factor as to why they're not as big in the industry as they used to be. I mean they are still REALLY big but just not as talked about which is basically what happens to all senior groups unless you're a group like Big Bang where even after 10 years everyone loves you the same. I mean yeah shinee don't get too good promotions and even though shawols is a hUGE fan base its just that most of us are older and less active fans. Probably older kpop fans who've stanned them since debut but are now in Uni or have jobs? I mean personally no I'm still a teen in high school and only properly stanned them this year after years of my sister showing me vids of them but me not giving a shit and saying they looked like girls (¿?) bc I was a strange tween???? Shinee are pretty rich, successful and known and have a fan base that adore the shit out of them so what more could they want? They're humble, down to earth and talented men and I really hope we get to see more of them. It's sad that the industry doesn't talk about originality in groups like shinee as much as the same old boring overused group concepts. Oh well. That's modern pop for us.

"Princes of k pop" Best kpop boy group ever created

SHINee is a reflection of SHINee World. SHINee World is a reflection of SHINee.

Thank you for everything, Jonghyun. You brought so much joy to many lives through your music and your vibrant self and I can't thank you enough. Though I wish you hadn't gone this way, I hope you are at peace. To Jonghyun's loved ones, I can't even imagine the pain you must be feeling right now. I urge you to get through it and live your lives fully, as I'm sure that's what Jonghyun would want. SHINee will, always and forever, be five. I hope the other members will be able to find solace in those close to them and take time to properly grieve. That being said, I hope SM will be respectful to Jonghyun's passing and let everyone take time to mourn the loss of this great man. Stay strong, everyone. If you have thoughts of any sort of self harm or suicide, please get help. Too many good people leave too soon.

#1of11stWin Congrats to my babies

You ever just think about how SHINee has K-Pop's greatest vocalists, best dancer, most influential idol, peak diva, best male gg-cover-dancer, top athlete, most iconic discography, best live performances, craziest concepts, and more; all in ONE group

원오프원 뮤비는 증말,,, 너무 좋아 너무좋아ㅠㅠㅠ 심플한데 심심하지 않고 복고의 촌스러운 느낌 없고 인물 크게 나오는 ,겹치는 기법도 너무 좋고 온유 다리 부상으로 못 추지만 빈지리 느끼지 않게 각자 나오는 안무컷도,중간 온유파트에 온유 나오는 부분도 크…최고 그냥 다 좋아 최고야 모델분들도 최고ㅠㅠ

SHINee has the best discography with no skip whatsoever.

Onew spent the entire video up until the last shot sitting while his members had intense choreo. mood.

"There are musicians who sell hundreds of thousands of albums, and there are musicians with huge fandom. Who should be considered a successful idol? It cannot be explained only by sales rankings and views." - SHINee Key

Every member in SHINee is a great vocal

Being in the Shinee fandom is wonderful. Yes, it's hard to keep up with them if your from the U.S. since SM doesn't promote as well as other companies, but them as a group is what keeps me going. Also the fandom is very chill and welcoming.

Minho was extremely beautiful in this video. 👌💞

song played today when going thru old playlists. surprised me when i realized i am in fact still grieving. miss you jonghyun 🩵

i give a damn that their songs are now almost one decade old, they are timeless beautiful and every generation of fans grows old with the music of their generation and group, so Shinee will remain 5 wonderful people for ever no matter how hard life plays with them. thats life nothing remains for ever, nothing is for granted, but their music will last for ever in Koreas history of music. this is korean cultural heritage of contemporary music, Shinee will last for ever. and the next youngsters will learn their dance-steps as a role model ... i am sure about. they wont be forgotten.

VIP here to support really like the song keep on SHINee !!

THIS IS TALENT. THIS IS MUSIC

레트로가 이토록 세련되게 표현이 되는구나 몇년을 앞서가는 샤이니는 유일하다

Jonghyun at the ending pose. So handsome and charming.. come into my dreams tonight oppa.. jinki for husband material, jonghyun for boyfriend..

3:10.... MINHO IS SO 😘😘😘

#5hinee forever ❤💎 *edit : Kim Jonghyun you will be in our hearts forever

the way that this song has a grip on me stan shinee supremacy also the FASHION IN THIS VIDEO????

하루에 최소 한 번은 들어줘야하는 명곡갓띵곡 🕺🏻🕺🏻🕺🏻🕺🏻🕺🏻

Guys don't worry about the views. The view count doesn't show a groups popularity! On bigger view counts it's usually manipulated for it to be bigger so it doesn't actually prove anything. SHINee are legends of kpop, they've already proved that. We know they're amazing so don't get disappointed by the view count because it really doesn't matter. SHINee are legends and they don't need some silly KZfaq view count to prove that, they already have with their music. So let's just enjoy this wonderful song and not worry so much about the views 😊

KINGS ARE BACK

샤이니는 항상 앞서나가는구나..요즘 레트로 유행인데

개 명작... 샤이니가 가장 완성됐던 시기... 정말 눈이 부시도록 아름답다 이 뮤비 이 음악과 내 인생의 추억도 함께 기억해야지

biggest bop of the century tbh

Omg this was my first time listening to SHINee...and this was AMAZING!!! Loving the '90s vibe so much Update: There has been much debate over whether this song is '80s or '90s inspired. I'm sorry if I'm wrong because I was unsure myself whether this was '80s or '90s.

Can we talk about the fashion in this video??? Both Shinee members and the models?!?! Amazing styling! And to think this was released in 2016! Love SHINee!!

3:04 Jonghyun’s glossy lips 💞

Almost 9 years as a group wow I'm so proud of this group

If you are listening to this song, the only fact is : *This is the HIDDEN GEM of K-Pop , you will never find such bop in any other K-Pop groups* *SHINee - LEGEND*

now THIS is real music

The best ever group for Retro concepts

this deserves more views

the whole album is lit

“Being a SHINee fan is a full time job. They’re always on your mind! "

SHINee invented the 90s with this Bop.

The beginning will forever be ikonic

I feel like only SHINee can pull off those suits lmao

Shinee forever ..

지금 보니까 뮤비 되게 세련됐다…