mark lee in glasses talking about how the rap part in boss should be recorded while playing with his hair is easily one of the most beautiful sights i've ever seen
@internetwanderer2315 жыл бұрын
if doyoung steppedon mythroat id stillscreamfor him looking like a whole damn boyfriend skskdjdkdk
@looooouuuuuuuu Жыл бұрын
5 years later and it’s still one of the most beautiful things mark did
@jmcnichole5 жыл бұрын
I'm so glad SM decided to post this. You can really see the effort they put to singing.
@zoyab.5 жыл бұрын
Keikimons00 BTS im saying
@whatifwewould5 жыл бұрын
ikr I want mooooreee
@rahayupuspita79925 жыл бұрын
Wow
@ukiss4ever75 жыл бұрын
Yup, it's great to see how much effort they put into this song.
@stantxtday6bts6104 жыл бұрын
Winwin was great!🥵👑👑
@es_mgwyn5 жыл бұрын
2:35 Taeyong is using That Voice. That voice he uses when he's being naturally genuine and considering. I absolutely love this clip of them talking it over. I know that they both write many of their lines. And it's really heartwarming to see two artists compromising.
@atieyyminho5 жыл бұрын
me too...i mean they both are really write their own rap lines
@kira2007_5 жыл бұрын
I was just thinking that too. So glad that we get to see their hard work, I appreciate these guys so much❤️
Mark seemed so professional, knowing what he has to do. Taeyong raised him right 😂
@dearsunshine21935 жыл бұрын
He have always been very professional despite being young, you are new, you aren't?
@jiminshii555 жыл бұрын
Exo deserves love i knew that, i was talking about the way he was recording but thank you for replying tho!
@dreamxlab5 жыл бұрын
I can’t tell well but I mean mark and Taeyong adjusting together and suggesting to do the DOUBLE verse together was like one of the best things ever
@joyce30035 жыл бұрын
It was fate... it wouldn't have been as legendary any other way:)
@thicox46475 жыл бұрын
Didn’t you find that cute when Mark wanted to ask Taeyong first 😢💗 Edit: Omg guys this is my first time getting that much of likes 😳 thanks
@nicomartinelli45435 жыл бұрын
Thicox Just like in NCT Dream Jaemin asked Mark for his opinion...but Mark graduated NCT Dream T-T
@jessiecules73144 жыл бұрын
To cuuuttteee 💜💜💜💜
@clarisha13654 жыл бұрын
yeah I almost cri 😣💕
@bellazhang054 жыл бұрын
Laura Martinelli oh but Mark is back now and bout to debut again in dream...little did we know this day would come
@mahilovesagar4 жыл бұрын
@@bellazhang05 on 29th of April
@notebeans31345 жыл бұрын
I spent an hour and a half looking at microphone manufacturer websites trying to figure out what mic they were using. They're recording with the Telefunken U47 tube microphone - the most expensive microphone in the world.
@forgetfulstranger4 жыл бұрын
yeokkshiii
@talkingtoawall51234 жыл бұрын
Oh wow.
@maitemer61924 жыл бұрын
@@forgetfulstranger wHAT
@w4zux4 жыл бұрын
how much does it cost?
@scribbles28774 жыл бұрын
Makes sense
@itsjadiel5 жыл бұрын
Wow doyoung literally sounds the same talk about eating CD’s
@MariaFernanda0809135 жыл бұрын
YÁDI Jaehyun too, skinny legends
@alvionita52405 жыл бұрын
Uriii biassss !!!
@novitasiahaan13765 жыл бұрын
i think he is the CD ur talking bout'
@miya-ku2dd5 жыл бұрын
YÁDI legend right there
@jithelrosell90195 жыл бұрын
I love his voice so much maicdjdnjs
@laurynh.6035 жыл бұрын
“What if I delete it!?” ME
@hunniekookie48475 жыл бұрын
Lauryn H. a mood
@luvtrbl62905 жыл бұрын
jungwoo is so cute. his reaction going to his first recording was adorable. he looked so flustered and nervous, but did so well💖💖
@aarmy32554 жыл бұрын
4:18 Doyoung and Jaehyun being supportive parents to baby Jungwoo uwu
@kimkkl21845 жыл бұрын
Can we appreciate their voices for a sec??? I mean all of their voices with no edition in the back. So clear and technical. Also all the hard work that goes behind these is also pretty noticeable in here. T in nct is for talent
@sabsterJ5 жыл бұрын
Gingercam so sad how some of that gets hidden in the final product
@barbieroqueira5 жыл бұрын
5:55 Ten: "what if i delete it?" Hahahaha me when someone asks me to do something important
@ra7il47283 жыл бұрын
what a mood
@maryan02853 жыл бұрын
Me too
@dix-sept5 жыл бұрын
Winwin: *enters recording room* *breathes on the microphone* *leaves the recording room* OUR TALENTED BOY NEEDS MORE LINES
@cassielfikonic86265 жыл бұрын
Damn Mark is such a perfectionist and Tens voice is so sweet 😍
@jaehyunjustwantssomemilk82985 жыл бұрын
Casual clothes and makeup free is the best concept
@tishaanargya19815 жыл бұрын
jaehyun just wants some milk yES
@lisamonaban_5 жыл бұрын
I’m all for nct in jeans and black shirts too lmao
@zahamakhdoom88645 жыл бұрын
The best concept to ever grace this earth
@dhiya26275 жыл бұрын
jaehyun just wants some milk you have no idea how happy i was to see them so casual i teared up
@uq70825 жыл бұрын
:')
@HaMyNguyen155 жыл бұрын
"sing it in a mean way" asdfghj I was wondering who they were talking to and it was junguwu, the president of the uwu nation ok no wonder lol
@eishethgarbutt75295 жыл бұрын
HaMy Nguyen what does uwu mean?
@eishethgarbutt75295 жыл бұрын
Natasha Franco no that's cool thank you
@whatifwewould5 жыл бұрын
ikr I was like lmaoo but he did really great tho
@AppleJuliusFTW5 жыл бұрын
its also a little face with the u's being eyes and the w the mouth :')
@trblxyz5 жыл бұрын
Lol, his uwuness, he had to be mean here
@dearysoqa5 жыл бұрын
ten is the future taemin . whos with me ?
@freedomt64475 жыл бұрын
Yeah!💕
@sunshinebright52165 жыл бұрын
Nope...
@gowon17125 жыл бұрын
Ten is the future Ten, not anyone else. However, I think SM's setting up Ten to be a soloist with Taemin's concept. It's my observation from his solo stations. He's busy with WayV though lol
@pinnokino5 жыл бұрын
Although they are both in their own lanes, They both have great voices and great dancing styles.. flexible yet perfected
@nadyas17504 жыл бұрын
yasss
@hyunjinsmixtape34125 жыл бұрын
Ten looks so precious at the end, his smile :(( please plus the fact that some of them really do recording for hours just to make it perfect.. this is why you don’t judge artists by their music vibe
@zdrpd5 жыл бұрын
Okay but my heart broke seeing winwin really excited for recording when he barely has lines :(((
@josephfortich24055 жыл бұрын
Diana same
@alfiar95205 жыл бұрын
Sameee :"(
@martine96555 жыл бұрын
Same, poor Winwin, he is such a sweetheart
@eri69845 жыл бұрын
Diana he will get his lines one day.
@bejwds5 жыл бұрын
Same too 😭✨
@for_enhatan5 жыл бұрын
2:09 *mark being a shy bub that my uwus jumped for him* *but i was suddenly atTACKED WHEN HE STARTED RECORDING I MEAN THOSE GLASSES PLUS HIS MESSY HAIR SHDHDJSJ*
@natasha-wp2pg5 жыл бұрын
2018 is nct's year true
@user-vl1rw9px6u3 жыл бұрын
언컷같은 편집말고 다시 레코딩 다이어리로 돌아와주면 안될까... 나 진짜 이거 처돌이란말야,,,,,,,,
@ooo-ml1ud Жыл бұрын
ㄹㅇ……….. 언컷도 너무 소중한데 레다는 진짜 ㅠㅠㅠㅠ
@ee_jaedkh1715 жыл бұрын
I just love Mark and Taeyong Rapping I want to see more of NCT members rap more...Lucas,Jaemin,Jeno
@beet28045 жыл бұрын
winwin literally went inside, breathed and came out
@rufaidahomar10544 жыл бұрын
I SCREAMED
@weeyetoeye67734 жыл бұрын
: ((
@chittaphonsfootlettuce29864 жыл бұрын
bruh☠
@idontknow96514 жыл бұрын
😢
@honeyv5404 жыл бұрын
Our poor baby 😢
@isalvim5 жыл бұрын
5:51 “Press the space bar and the song will play” “What if I delete it?” TEN LMAO
@camilleyambao21434 жыл бұрын
at 2:10 when mark realizes he’s being filmed and covers his face timidly HES THE SWEETEST BOY
@OpusThePenguin5 жыл бұрын
Mark rapping Lucas' lyrics is everything!!! 2:02
@ra7il47283 жыл бұрын
and then him seeing the cameraaaaa
@ravellicia5 жыл бұрын
Ahh I didn't expect SM suddenly dropping NCT recording diaries, we as NCTzens are blessed 💖
@azeeahadisr13875 жыл бұрын
It has engsub too
@ravellicia5 жыл бұрын
talented visual group? it's NCT Exactly, what have we done to deserve this? xD
@MoominJeno5 жыл бұрын
dead kpop inside joke that too with subs!
@ashuulay5 жыл бұрын
It just feels so nice to be able to see the behind the scenes of each song
@dynasia_5 жыл бұрын
I absolutely agree with u. It felt like we were with them on the recording and stressing too
@AlejandraRamirez-uy9qw5 жыл бұрын
Ten is literally so hard working and such an amazing artist in every single thing he does I'm just amazed and I love him so damn much but at the same time the amount of respect and admiration I got for him is non ending
@user-ri2lw2vb3q5 жыл бұрын
베돈스 보스 희대의 명곡,, 다시 활동해도 난 모르는 척 할 수 있어
@villarizaleanajean14415 жыл бұрын
Lucas: "its my first time recording in korean".... *NCT CHINA IS COMIIIING YALL*
@spinner6205 жыл бұрын
WayV
@ryder37hehe4 жыл бұрын
BROOO HOW DID U KNOW 😂😭
@HappyTufo5 жыл бұрын
why no one talking about how powerful Jungwoo's voice is
@oofoof-ri8vw5 жыл бұрын
HOTSHOT I LOVE IT
@chaoticthegoat.58075 жыл бұрын
I LOVE HIM VOICE HUHUㅠㅠ.
@sunshine19655 жыл бұрын
it's like a totally contrast to his personality lmao
@sunshine19655 жыл бұрын
the one thing about him that isn't soft i love him
@GE-cv9tc4 жыл бұрын
Damn, his voice brought me in this fandom.
@clarissairenearif41554 жыл бұрын
I dont know why i keep rewatch this but still has same feeling when mark first rap... I still cant believe mark's voice can be that low and serious.... 2:11
@italyvii4 жыл бұрын
5:04 Doyoung can have a career as a host or interviewer as well . He seems to have that presence naturally n plus he’s always the host or Mc for games and Mv commentary
@mel-lx4sb5 жыл бұрын
ten is actually the most positive thing i have in my life rn oof
@SuaBB1095 жыл бұрын
I can't believe that SM is making Eng sub for NCT vids again *cries internationally*
@bigstunna20495 жыл бұрын
Thủy Phương I was so shocked
@diannedavid92594 жыл бұрын
No one’s talking about Doyoung who has the most powerful vocal of them all. 👌🏻 Imma do it for you, baby boy. 😄
@user-fi5hc9ce5w3 жыл бұрын
야..진짜 김정우..뭐냐? 이렇게 귀여워도 되는거냐? 아...진짜..이렇게까지 귀여워도 되나? 아니...
@sunshine19655 жыл бұрын
mark is so talented, hardworking, sweet, friendly and beautiful. how can such an amazing human exist?
@whatifwewould5 жыл бұрын
to be fair he is also a bit of a dork but I mean that in the best way possible
@mzlly5 жыл бұрын
He’s growing up fast ;-; ...I hope he knows we love and appreciate him💕💕
@sunshine19655 жыл бұрын
being a complete dork is only a wonderful bonus to mark lee
@bigstunna20495 жыл бұрын
chenlemon he's the backbone of NCT
@hyerakim42085 жыл бұрын
ikr😻
@jasiich82585 жыл бұрын
Ten is so cute. Yet so dangerous. HOW?
@lunaeva5 жыл бұрын
Piscis
@04collinsheimabudin695 жыл бұрын
I'm shaking
@jaeyongsdaughter90345 жыл бұрын
legends only
@stannct43204 жыл бұрын
only eva pisces
@jaeyongsdaughter90344 жыл бұрын
@Nct is are the most talented Group right now she means(maybe) when he dances he becomes dangerous. am i make sense? haha
@oeaie75924 жыл бұрын
2:01 is no one gonna talk how cute mark lee was? Im inlove
@MariaFernanda0809135 жыл бұрын
TEN'S VOCALS IM CRYING
@amaliaezleen66775 жыл бұрын
The Lee Brothers discussion really took me off guard. they are really well educated and so smart my heart turns on lmao
@shamiulahasan66702 жыл бұрын
I'm just flustered how Doyoung and Ten's vocals are so pretty
@afifahraisya86644 жыл бұрын
TY's voice is so satisfaying. TY ASMR PLEASE 😭
@elli34025 жыл бұрын
4:08 omg *doyoung's voice* the same as in record!!! *THIS IS WHAT WE CALL TALENT*
@yourbrotherkun97355 жыл бұрын
tbh I'm jealous, I hate how my voice sounds in recording lol
@doyoungiefied Жыл бұрын
THAT WAS WHAT I WAS THINKING.
@proutz Жыл бұрын
What's the song's name again?
@doyoungiefied Жыл бұрын
@@proutz boss nctu
@typicalfoods23965 жыл бұрын
*lucas long hair and bare face deserve a fanclub*
@sunshine_jl11923 жыл бұрын
정우 목소리 좋다 이런 목소리는 보스에서만 들려서 다른 노래에서도 또 이런 느낌 듣고 싶네요 정우 화이팅
@alehalmeida5 жыл бұрын
1:56 WinWin breathed producers: thank you next
@leahquebec30375 жыл бұрын
Ten is totally NCTZENs when 'bipobipopo' plays. And also, Doyoung's Vocals are no joke. 😍
@felixlix68255 жыл бұрын
Jaehyun has me dead his voice is truly angelic
@jaimiechan24354 жыл бұрын
producer: do it in a mean way. jungwoo: uwu
@user-xq8rm9il2i3 жыл бұрын
3:17 치타폰 외모 미쳤음... 착장도 어쩜이래
@holic64892 жыл бұрын
와.........
@aurell01155 жыл бұрын
bare faced lucas reminds me of the sweetheart heartthrob guy character in every teen romance american movie that every teenage girls love including me.
@solairemusic5 жыл бұрын
that describes him perfectly omg
@aurell01155 жыл бұрын
Richa Boppuri i actually wanna see him act, that’d be amazing 😍
@syafiqahh1275 жыл бұрын
Mark is cute off stage but once he open his mouth damn he’s gold. Ten vocal is getting better and better. Doyoung, doesnt need to explain more, that hight note. He really got the voice. SM keep upload this kind of video, thank you in advance.
@nekonekoabc5 жыл бұрын
This is why mark and taeyong have more lines and adlibs, people. They know what they're doing and have real proper feedback on it.. Other members still shy shy imho..
@sanriohamtori4 жыл бұрын
That's why they should get just as much lines. They aren't gonna grow if they just stick to having 1 or two lines 🤦♀️ No point in trying to aim for a well-rounded group if you aren't giving the less experienced ones room to grow and learn. Plus the only 'shy' ones were Lucas and Jungwoo, since they were literally just added to the group here, yet Lucas baaasically has more lines than Johnny and Winwin combined? And you're telling me it's because he's more experienced than them? LMAO what?? They all debuted the same year as Taeyong and Mark did they not? Johnny even trained with EXO and he literally has 2 words for every song.
@allinks52624 жыл бұрын
@@sanriohamtori but there's reasons. Nobody can't deny the fact Mark and Taeyong are the one who others members ask them for their opinions.
@MJ-yk1sk4 жыл бұрын
Y'all can't tell me that people shouldn't be mad over mark and Taeyong getting hella lines If you keep using the same people over and over and over again Then how is the rest of the group supposed to show? Y'all have heard nearly all the members voices and y'all know they can sing/rap But still only hearing markyong? I'm not hating on either one of them, I'm upset with SM bc Johnny and Jaehyun can definitely rap and sing but they're hardly allowed to do so. Winwin can actually FLIPPIN sing but is he given lines to improve? Nope How do you expect someone to improve if they're not given the chance to do so? Of course mark and Taeyong know what they're doing because they've had multiple opportunities to record songs and give feedback on each other whereas other members have not Also some of y'all who continuously praise markyong for their rap be the same ones to complain every time they're overworked bc of those lines y'all treasure Pick a side people
@MJ-yk1sk4 жыл бұрын
@@charsuh5738 but I never said I was mad at them, I clearly stated that I was mad at SM not markyong. But sure, we're on the same page
@cathyment54133 жыл бұрын
I agree
@TheBlaqb2st5 жыл бұрын
Ten at the end is tooooo cuuuttteeee oh my god
@Ashypoopoo5 жыл бұрын
DO Y'ALL HEAR DOYOUNGS VOICE, AM I IN HEAVEN
@nanochims45335 жыл бұрын
idchao hear it. totally flying indeed
@nctnians28955 жыл бұрын
4:31 Jungwoo's nervous smile ...I'm crying he's so cute I'm in love
@pokpakmanoban60844 жыл бұрын
2:01 mark so cute he looked super shy when he was caught lipsynching lucas' part
@bomgiuu4 жыл бұрын
Ten is the cutest boy I have ever seen in my life
@vasilisa.2085 жыл бұрын
Lucas in that lighting without makeup is boyfriend material and I do not make the rules.
@hoaminh5245 жыл бұрын
starrynight right
@sehunsmom14285 жыл бұрын
AGREE
@hadjerkihel42575 жыл бұрын
truuuee
@hellafine28965 жыл бұрын
Agree 👍👍👍 he barefaced is goal
@kittyhala5 жыл бұрын
I love the chatting about rap between Taeyong and Mark. They look so great when they work
@homecafeoreo5 жыл бұрын
Winwin and jungwoo and soft baby's I swear I might cry Ten at the end was so cute anskdjjd help
@user-ff9eg3fi4m3 жыл бұрын
2:03 이것 좀 보세요 세상 사람덜.....
@jeffrey6795 жыл бұрын
Taeyong talked with Mark that voice made me so soft omfg T_T
@Veeorange5 жыл бұрын
Me sees Ten dies. I missed him he needs to be more involved in NCT as a group. By the way he killed all the song he was in he has a nice voice.
@sanj37064 жыл бұрын
why isnt anyone talking about jungwoo? he did so good for his first recording!!
@pinnokino5 жыл бұрын
Ten’s voice in baby don’t stop is easily one of the favorite sounds of the heavens fight me
@luaninaml5 жыл бұрын
I love how SM manages NCT's videos. It's such a refreshing concept for this group and it's really nice to see their many sides.
@MsKpopGurl5 жыл бұрын
based on some of their hair, it seems as if they recorded this before cherry bomb era.. if so then they've been working hard on the album since that time.. nct treats us so well
@tn-qm5so5 жыл бұрын
MsKpopGurl I think it’s not because they wear long sleeves
@trash-30583 жыл бұрын
Doyoung's voice always makes me speechless All of them are so talented
@02superkid3 жыл бұрын
seeing how professional markyong are considering how young they are makes you want to walk the same path as them..i have huge respect for them..
@erm66965 жыл бұрын
2:04 mark is such a baby 2:10 nevermind,marku is the real boss
@umchile49905 жыл бұрын
Jeheheudjejjejejdoe
@jessicaaviles57255 жыл бұрын
Chogiwa IKR HAHAHHA DAMN
@hyerakim42085 жыл бұрын
our baby boss❤
@ddmmire5 жыл бұрын
this is so true I can't stop laughing
@keylimes97455 жыл бұрын
6:28 Ten doing the beepapeepospa part is the best thing ever. why is he so cute?
@piaia50712 жыл бұрын
Missing the days where jungwoo is still a rookie and now he's guiding sungchan and shotaro well. I'm crying :')
@HosannaTobing5 жыл бұрын
NERVOUS JUNGWOO IS CUTE ❤
@HappyTufo5 жыл бұрын
Even the producer is soft for Jungwoo
@adoreyoun5 жыл бұрын
Everyone is soft for Jungwoo
@breadstal5 жыл бұрын
Who isn't tbh
@eri69845 жыл бұрын
gigi.sparkle true ❤ he is adorable 😍
@TamTheKilljoy5 жыл бұрын
Please SM I'm begging you, keep releasing such cool content. I love to see how much work was put into your artists songs. I love to hear the raw vocals. Thank you so much for giving us these videos.
@SecondFloor23115 жыл бұрын
Yes please, preach!!!
@astouaiisha5 жыл бұрын
I agree💜💜💜💜
@user-vh7uh2nn6n5 жыл бұрын
2:03 이마크 뭔데에에에ㅔㅇ ㅠㅠ 랩 하다가 카메라 발견하고 부끄럼타는 거 뭔데에에ㅔ !! 솔직히 약간 진짜 귀엽다 어어엉 ㅠㅠㅠ
@QuynhNguyen-zo9ev2 жыл бұрын
0:16 the way Taeyong feels the beat is so cool!! He is a genius 🌹
@francheskangoboc66955 жыл бұрын
Taeyong mentoring Mark IM SOFT STOP IM CRYING
@CheereenTissoontorn20005 жыл бұрын
*TEN with natural long hair* is all i want
@kingaolah5 жыл бұрын
4:30 that sweet baby boy worrying if he was good enough 😭 (he is) 💕
Luan Lui he is a good leader everytime and every where
@ot7armyy5 жыл бұрын
Luan Lui Lee taeyong is a caring and at the same time nagging leader who won't let you repeat your mistakes 😊
@aysha31365 жыл бұрын
winwin saying he's confident to record broke my heart because he had no lines
@oofoof-ri8vw5 жыл бұрын
Introhellevators Number one fan same omg i was thinking "record what ???"
@dingdingring5 жыл бұрын
Introhellevators Number one fan I’m soo sad
@user-gg5rs7xf4g5 жыл бұрын
shimmy shimmy
@ngl_ae48545 жыл бұрын
im not sure if its the same with SM or their producers but JYP as a producer lets individual members record the whole song before assigning parts to those who fit them best. see: making of ioi very very very. so maybe winwin recorded more than what we hear from the official track
@velvetsevenu1235 жыл бұрын
Introhellevators Number one fan same😭
@gailaltheaerno2415 жыл бұрын
*TEN LOOK SO GOOD HERE SSJAKAJSJSJJSSKSJSJSJ*
@nadyas17504 жыл бұрын
Don’t you think that ten is too perfect? He’s already extremely great in dancing but also singing really well🤨?! Taeyong too. Seriously nct is freaking talented
@apoorrva5 жыл бұрын
this almost makes me realize how much hard work goes into recording! they're all doing so well
@user-hv6em2ri8l5 жыл бұрын
Doyoungs Voice is heaven guys such a talented bunny!!
@Buffaylo5 жыл бұрын
Ikr!
@nanaroyals31355 жыл бұрын
YUH YUH 😍
@ninaspages5 жыл бұрын
yess 💚
@ScarletxCrimson3 жыл бұрын
Doyoung really walked into the studio singing perfectly lmao
@keylanaomi39362 жыл бұрын
Jungwoo was so nervous back then. but look at him now, I am so proud of Jungwoo!
@justtamms5 жыл бұрын
Taeyong is the perfectionist that seems like at some point....he would make you want to just pull out your hair in frustration and insanity from him wanting to get just right, but he's right! hahaha so it comes out perfect. Cute.
@for_enhatan5 жыл бұрын
*who else miss and love ten's black hair so much*
@Mad.E5 жыл бұрын
Ten's smile at the end killed me There's nothing better than to see him proud and happy
@Wendy-yx8me5 жыл бұрын
도영님 .. 넘 멋지당... 너무 좋아
@danielleballesteros91615 жыл бұрын
if sm spoils us this much with other sm artists then i'll be not complaining in life
@dyscontinue5 жыл бұрын
chanyeol's chogiwa me too
@samanthahawks48115 жыл бұрын
Too bad I doubt they will TT This year sm seems to only be promoting nct well with 2 dance practices versions for each song, a bunch of mvs, now diaries. They seem to only be paying attention to nct as far as I can tell, which is great cause I'm an nctzen, but also not cause I'm multifandom TT lol x)
@issi72855 жыл бұрын
chanyeol's chogiwa I think they're mainly concentrating on Nct this year and maybe next year? I realized they (sm) tend to do this. they always concentrate on making 1 group a hit for a few years and then they kinda stop and the group (if it was a hit) continues being successful with as little help as possible from sm. I mean many groups used to have multiple comebacks a year and then now they have 1, but they are still successful because there was a time when they were sm's 'fave'